Human beings are members of a whole,

In creation of one essence and soul.

If one member is afflicted with pain,

Other members uneasy will remain.

If you have no sympathy for human pain,

The name of human you cannot retain.

Saadi of Shiraz, Persian Poet (1210-1291)

Humanity is in deep crisis – from famine, wars and conflict to climate change, pollution and disease. There are undoubtedly a multitude of factors that have led us to our current predicament. However, much of it arises from values rooted in materialism and the loss of the human natural disposition.

However it may be, this sense of unease that Saadi refers to is easy to recognise for those of us who have deep concern for our fellow human beings, and indeed the natural world around us. If we follow his argument through, it is incumbent upon us to show sympathy at the very least. But there are some of us who have the means to do more, and it becomes our sacred duty to do so from every philosophical or moral standpoint that we can conceive.

The idea was therefore born to set up an organisation in order to alleviate as much suffering as possible. As with such endeavours, the guidance of the wise is fundamental to the achievement of our objectives. Thus, the advice of one of the luminaries of our age was sought, in the person of Shaikh Muhammad al Yaqoubi.

The Shaikh graced the project with his approval and ideas to put the machinery in motion. With his help and support, we hope to fulfil the trust placed upon us, as caretakers of this earthly realm, to lift our fellow travellers in this world out of their plights, irrespective of colour, race, or religion.


And they feed, for the love of God, the indigent, the orphan, and the captive;

(Saying), “We feed you for the sake of God alone;

No reward do we desire from you, nor thanks;

Lo! We fear from our Lord a day of frowning and of fate.”

The Holy Qur’an; Chapter 76 (Mankind), Verses 8-10